Design, etc
Behind the slickly designed facade of consumer electronics lies an often unconsidered trail of wires. Cable management has long been studied and integrated into desks, working environments, and industrial products. Only recently, though, has it become an issue in a mobile context that brings very different needs and priorities with it.
The product is a solution to the irony facing so many mobile individuals - technology has enabled them to function from anywhere, but the physicality of their power cords and data connectors restricts that very mobility.
The colourful forms and playful use of materials ensure that as well as being functional - both colour and material were function led decisions - the use of the product becomes a pleasure in the often tedious and frustrating process of modern travel.