Design, etc
Behind the slickly designed facade of consumer electronics lies an often unconsidered trail of wires. Cable management has long been studied and integrated into desks, working environments, and industrial products. Only recently, though, has it become an issue in a mobile context that brings very different needs and priorities with it.
The product is a solution to the irony facing so many mobile individuals - technology has enabled them to function from anywhere, but the physicality of their power cords and data connectors restricts that very mobility.
The use of silicone lets the cables be squashed into whatever spare gaps they fit, while the differently textured ends mean each cable to be identifiable by touch alone, and be extracted without scattering the contents of the bag across the floor or bed. But the colourful forms and use of naturally playful materials ensure that as well as being functional, the use of the product becomes a small pleasure in the often tedious and frustrating experience of modern travel.